Gizel Gomes

Gizel Gomes is a professional technical writer with a bachelor's degree in computer science. With a unique blend of technical acumen, industry insights, and writing prowess, she produces informative and engaging content for the B2B leadership tech domain.

how Amazon Enhances Customer’s Shopping

Explore how Amazon Enhances Customer’s Shopping Experience with AI

By Gizel Gomes | November 4, 2024

Amazon is one of the largest online retailers in the world by market cap. Founded in 1994 in Seattle, Washington, as a book-selling platform, Amazon has become a household name offering a wide variety of products and services. Amazon’s net sales increased 11% to $158.9 billion in the third quarter, compared with $143.1 billion in…

Cyber Threat Trends Ahead of 2025

Decoding Cyber Threat Trends Ahead of 2025 Annual Planning

By Gizel Gomes | October 31, 2024

The cyber threat trends landscape continues to evolve, presenting new challenges and complexities for organizations worldwide.   Cybersecurity Ventures predicts that global cybercrime costs will grow by 15 percent annually over the next five years, reaching a staggering $10.5 trillion by 2025. This is a significant increase. These costs encompass various damages, including the destruction of…

AI Shein Pollution

AI Has Aided Shein Pollution

By Gizel Gomes | October 29, 2024

As Shein rises to nearly romantic levels of devotion among the fast fashion crowd, concerned ethical parties are calling out the rapidly increasing Shein pollution statistics. Founded in Nanjing, China, in 2008 by entrepreneur Chris Xu, Shein is best known for selling on-trend clothing at a reasonable price range. The company is currently headquartered in Singapore…

Gen Z Workforce with Transparency

Lead the Gen Z Workforce with Transparency, Flexibility, and Purpose

By Gizel Gomes | October 28, 2024

Gen Z has grown up entirely in the digital age. They don’t know the world without the internet; instead, their lives revolve around the latest tech – from smartphones to virtual reality gaming videos – which play out across a growing mosaic of social media channels. It is this tech savviness and dependency that sets them apart…

Achieving Dynamic Leadership

In Conversation: How Modern Leadership Thrives in Change

By Gizel Gomes | October 25, 2024

Our In Conversation series highlights exclusive interviews with dynamic leaders who are shaping the future, sharing insights on innovation, resilience, and the evolving landscape of leadership. To explore the intersection of adaptability alongside evolving technology, we spoke to Cathy Dsouza, CEO of Curiosum Tech. With decades of experience in business leadership, Dsouza has expertise in…

Zara Innovation AI For Retail

AI for Retail: How Zara Leads in Fast Fashion Innovation

By Gizel Gomes | October 24, 2024

Zara, the Spanish fashion giant under the INDITEX umbrella, is renowned worldwide for its unique blend of elegance and trendy fashion that caters to all types of consumers. Yet, like other forward-thinking retailers, Zara has embraced technological advancements in the fashion industry. The iconic fashion brand has revolutionized the industry by integrating Artificial Intelligence (AI)…

Keys to Successful AI Projects

Keys to Successful AI Projects and Maximizing AI’s Potential

By Gizel Gomes | October 21, 2024

Successful AI projects can radically boost efficiency, simplify operations, and improve customer experiences. AI has the power to transform your business, helping automate routine tasks, make smarter, data-driven decisions, and deliver more personalized services – but only if it’s done right. Recent reports note a surprising 70-80% of AI projects fail. Why? Because leaders are inclined to…

Tech and Non-Tech Staff in the Workforce

Bridging the Gap Between Tech and Non-Tech Staff in the Workforce

By Gizel Gomes | October 18, 2024

The business landscape is rapidly evolving, driven by the increasing adoption of new and innovative technologies. It is transforming the way businesses operate, and its impact across different sectors is particularly significant.  As technology becomes increasingly central to businesses, teamwork and co-operation across departments become a necessity. A harmonious bond between technical and non-technical expertise within…

Data-driven Enterprise

Seven Attributes That Define the Data-driven Enterprise in 2025

By Gizel Gomes | October 16, 2024

Data is more than just a buzzword – it’s a fundamental force driving the present and shaping the future. Across vast swaths of industries, data is the lifeblood that fuels innovation, decision-making, and progress. According to Mckinsey, data-driven organizations are not only 23x more likely to acquire customers, but they are also 6x as likely to…

Cybersecurity Case Study

How a Single Click Cost Millions: A Cybersecurity Case Study

By Gizel Gomes | October 14, 2024

In today’s digital world, cybersecurity isn’t a luxury—it’s a necessity. Ignoring the risks is like leaving your doors unlocked and inviting trouble in. The best illustration of how critical cybersecurity is, unfortunately, by highlighting cases of cyber abuse. No better advocate for cybersec than Ryan Pullen, Director of Cybersecurity for the multi-award-winning IT & Cyber…