Gizel Gomes
Gizel Gomes is a professional technical writer with a bachelor's degree in computer science. With a unique blend of technical acumen, industry insights, and writing prowess, she produces informative and engaging content for the B2B leadership tech domain.
Exploring Google’s Ambitious Project Astra: An AI-Driven Future
Tech companies are deep into fierce competition over AI supremacy, and intelligent virtual assistants are the latest frontier of development. Google is among those most committed to an AI future. The tech giant is set to introduce a new system called ‘Astra’ later this year and promises that it will be the most powerful and advanced type of…
Achieve Greatness with Steve Jobs Advice for Entrepreneurs
Steve Jobs, the co-founder of Apple Inc., was a visionary, innovator, and one of the most influential figures in the tech industry. He left an indelible mark in the world, not only through his technological innovations but also through his approach to life and work. His legacy continues to shape the tech industry, and his influence will be felt for generations…
Build a Culture of Innovation: Four Lessons to learn from Amazon
In the ever-evolving business landscape, where innovation remains the key, Amazon has continuously set itself one step ahead. The company has made clear statements to every business that the barriers to innovation can be broken with the right amount of commitment. Organizations striving to be more adaptive, creative, and resilient should explore the best practices Amazon deploys to…
CTO’s Guide to Fostering Diversity, Equity, and Inclusion
Diversity, Equity, and Inclusion (DEI) have gradually evolved from mere buzzwords to integral facets of progressive organizational cultures. In the ever-evolving landscape of business, DEI emerges as a pivotal force for organizations of all sizes. DEI is all about creating an environment that reflects the rich tapestry of the global community, further harnessing the power of different…
The Dangers of Deepfakes in a New Era of Digital Deception
In an era dominated by AI, deepfakes and synthetic media are becoming more accessible – for both helpful and deceptive use. The potential dangers arise from spreading misinformation, manipulating public opinion, and infringing on personal privacy increases. Deepfakes (a portmanteau of ‘deep learning’ and ‘fake’) are a specific subset of synthetic media that focuses on manipulating…
2024 B2B Marketing Trends & Insights Every CTO Should Know
As digital and B2B marketing trends shift the global buying economy, tech leaders and marketers must prepare to revamp their digital strategies and optimize their online customer journey. According to Gartner, Inc., by 2025, 80% of B2B sales interactions between suppliers and buyers will occur through digital channels — a trend that gained considerable momentum during…
Charting the Unstoppable Rise of IoT in Business
The Internet of Things (IoT) is the umbrella term for anything that connects to the Internet. To simplify, it is a network of physical objects that collect and exchange data in real time, offering unparalleled insights into various processes. IoT devices include not only computers, laptops, and smartphones but also objects equipped with chips to gather…
How Generative AI is Taking Shape in the Future
As organizations navigate technological advancements in 2025 and beyond, generative AI trends seek to unleash innovation, permit new ways of working, amplify other AI systems and technologies, and transform enterprises across every sector. For tech leaders globally, the challenge is twofold: understanding the possibilities and risks Generative AI brings and preparing for the inevitable organizational…
New CTO? Avoid these five tech leadership mistakes
With digital transformation at the forefront of business strategy, CTOs have emerged as key players in the organization. This role demands a strategic mindset, meticulous attention to detail, and a comprehensive grasp of the industry requirements. A highly skilled CTO can make all the difference in propelling the business towards its short—and long-term goals. Unfortunately,…
Throwing Light on Adobe’s Sustainability Efforts and the Climate Action Commitment
Today, sustainability is non-negotiable. Because of various environmental, social, and economic factors, it has become increasingly important for brands and businesses. Far more than just a strategic imperative, modern businesses know they have a duty to be part of the solution and find greener and more efficient ways of operating in a rapidly changing world.…