Leadership in Tech: A Half-Year Recap
In the first six months of 2025, leadership in the tech world quietly evolved. Not in splashy headlines or empty mission statements, but in hiring policies rewritten over team coffee breaks, in feedback systems, rebuilt by hand. Global brands are retreating from ad spending, not because they wanted to, but because they had to.
From sustainability and open-source movements to AI governance and geopolitical shocks, the year’s defining trends point to a quieter but more consequential transformation: the rise of systemic leadership.
This is leadership that doesn’t chase the headline; it rewrites infrastructure. It shows up in how companies hire, measure emissions, price risk, and choose where (and when) to say no.
Below, we unpack the top signals shaping the tech landscape and offer a closer look at where they might take us next.
1. Green MLOps: How sustainability became strategy
Artificial intelligence is no longer theoretical. It’s in your phone, your city grid, your HR platform. However, as the adoption curve steepens, so does the carbon cost. Training just one large language model today can emit more than 600,000 pounds of CO₂.
Here comes green MLOps—a quiet but critical shift in how companies train, deploy, and monitor machine learning models with environmental efficiency in mind. These aren’t just data scientists—they’re cross-functional teams rethinking model architecture, retraining rhythms, and data center choices to lower emissions and reduce compute waste.
The result? Cleaner pipelines, faster models, and stronger ROI. Tech leaders aren’t just making sustainable choices because they should. They’re doing it because it works.
🔗 Full article → Green MLOps: the new backbone of responsible AI
2. The Chief AI Officer has entered the boardroom
Meet the newest seat at the table, and the biggest risk manager in the room.
As artificial intelligence matures from experiment to infrastructure, organizations have responded by creating a new C-suite role: the Chief AI Officer.
New C-suite role: the Chief AI Officer
The Chief AI Officer is the connective tissue between technical build, legal compliance, and business value. They oversee ethical frameworks, drive responsible AI education, and embed transparency into every phase of development.
Their rise signals a new era: AI is not just a tool. It’s a system of decisions, and someone needs to be accountable for how those decisions get made.
🔗 Full article → The AI czar is here: why you need a Chief AI Officer
3. Cybersecurity in the generative AI era
Attackers are evolving, and so are defenders.
Generative AI is shaping the future of cybersecurity on both sides of the equation. In 2025, attackers are using AI to scale phishing scams, forge convincing deepfakes, and design malware that adapts in real time. But defenders are learning just as fast.
New AI-native security platforms detect threats before launch, analyze behavior across endpoints, and respond autonomously in milliseconds. But tools alone aren’t the solution. As Michelle Drolet, CEO of Towerwall, reminds us, habits and culture matter more.
Cybersecurity leadership today means balancing cutting-edge tools with timeless practices, such as clear protocols, frequent audits, and real-time communication across teams.
🔗 Full article → In conversation with Michelle Drolet
4. Creativity wins at Cannes Lions 2025, but not without conflict
Peak creativity meets peak controversy.
This year’s Cannes Lions celebrated risk, relevance, and reinvention in global advertising. Budweiser’s One Second Ads campaign, asking viewers to identify a song snippet for a beer discount, won top honors, but also stirred debate around music licensing and artist compensation.
Meanwhile, Channel 4’s “Considering What?” campaign for the Paris Paralympics delivered a brutal, beautiful takedown of ableist narratives in sports storytelling, earning both praise and discomfort.
Leadership in advertising this year wasn’t about pleasing everyone. It was about provoking just enough friction to make people feel something again.
🔗 Full article → Best of Cannes Lions 2025
5. The domino effect: How tariffs disrupted global ad budgets
Why automotive, retail, and tech firms are tightening belts and rethinking platforms.
Advertising isn’t immune to geopolitics. In 2025, global tariff increases triggered unexpected budget shifts across key sectors. The automotive industry saw a 7.4% cut in ad spend, turning away from big-broadcast TV toward more regional, digital-first campaigns.
Retail followed close behind, with a 5.3% dip, redirecting resources into measurable performance marketing like search and geo-targeted promos. Even the tech sector, long a growth engine, slowed its spending due to increased chip costs and disrupted production cycles.
Leadership here meant prioritization—less splash, more substance.
🔗 Full article → How tariffs are reshaping ad strategy
6. CES 2025: AI future isn’t coming—it’s already here
AI took over the showroom floor. And your living room.
CES 2025 proved that artificial intelligence is no longer on the horizon—it’s embedded in the devices we use, the cars we drive, and the cities we navigate. NVIDIA led the pack with Cosmos Foundation Models for industrial robotics and the RTX 50 Series GPUs that promise cinematic gaming.
Intel launched AI-accelerated Core Ultra chips, while HERE Technologies revealed real-time mapping for autonomous vehicles. Samsung impressed with Vision AI for live subtitle translation on TVs, and Qualcomm leaned into edge-AI chips for better mobile performance.
AI is no longer a feature. It’s the platform.
🔗 Full article → CES 2025 proves AI is now
7. Llama 4 and the open-source frontier
Meta’s bet on transparency, and the race to control foundational models.
At the first-ever LlamaCon, Meta CEO Mark Zuckerberg introduced Llama 4, a family of open-source models that aim to compete with (and outperform) closed systems. With a mixture-of-experts approach, the Scout, Maverick, and upcoming Behemoth models offer power and efficiency without locking developers into proprietary platforms.
Also announced: a new Meta AI app and public API access—bringing AI development closer to the masses.
Meta’s play is clear. Own the tools, open the gates, and win developer trust at scale.
🔗 Full article → Llama 4 and Meta’s open AI push
8. Techjays and the ethical scale-up
Philip Clements Samuelraj, founder of Techjays, is helping companies build AI solutions that are not only fast—but fair. From real-time cybersecurity modeling to a new platform called Jetrix that automates the entire software development lifecycle, Techjays is built on one question: what does it mean to build AI responsibly?
Samuelraj’s answer? Start with privacy. Design for compliance. Prioritize human oversight. And only call it innovation if it helps someone.
🔗 Full article → Philip Clements Samuelraj on building bold, responsible AI
9. Global growth and building a multigenerational team
Across enterprise interviews, from Rachel Weston Rowell on global team alignment to Zhenya Rozinskiy’s insights on Gen Z vs. Millennials, a cohesive narrative emerges.
Scaling abroad demands local intelligence: strategic market entry, compliance partnerships, and clarity on resource allocation.
The Millennial‑Gen Z generational divide is evolving into a productive tension: structured mentorship paired with autonomous exploration. Purpose‑driven values (DEI, climate, ethics) are now central hiring currencies.
Tech leaders are learning to balance familiarity with adaptability—and systemize that blend through intelligent HR and compliance processes.
🔗Read more: Scaling Startups with Rachel Weston Rowell
10. DEI: Steve Nixon makes access non-negotiable
At a time when accessibility is often buried in compliance checklists, Steve Nixon, founder of FreeJazzLessons.com, made it the cornerstone of his ed-tech product. His decision wasn’t prompted by regulation or press—it started with a single email from a blind pianist in Argentina who couldn’t use the platform.
Nixon halted production. His team rebuilt the entire experience, from lesson files to playback design. More than a bug fix, it became a business philosophy. Now, accessibility is embedded in product sprints, hiring flows, QA, and team values. The platform serves a global music community with an inclusive design that works across devices and user abilities.
This isn’t performative DEI. It’s execution-first, culture-forward leadership that redefines what it means to truly serve your audience.
What 2025’s quiet shifts say about leadership in tech future?
The first half of 2025 didn’t deliver a flashy reinvention of leadership. It offered something subtler, and arguably more important. Across green machine learning pipelines, boardroom ethics frameworks, feedback-driven org charts, and DEI-rooted rebuilds, the most impactful leaders didn’t just launch ideas. They listened, paused, reworked, and released differently.
This period marks a return to operational integrity. Not as an aspirational value, but as a measurable practice.
In a landscape dominated by AI hype and geopolitical shocks, leaders who made the biggest difference were those who acted on edge cases: a blind musician in Argentina, a freelance editor with a better caption fix, a test team noticing overlooked accessibility bugs, a junior staffer flagging keyboard flow issues. These moments weren’t edge cases at all. They were the new center.
Several emerging themes define this six-month period:
- Access as accountability: From Steve Nixon’s rebuild to Valor Coffee’s rethinking of peer leadership, the people reshaping platforms did so by centering the margins. The inclusion was moved from the policy doc to the product roadmap.
- AI as infrastructure, not gimmick: With the rise of Chief AI Officers and Nvidia’s CES domination, AI has evolved into the underlying logic of modern tech, not the shiny feature on top.
- Sustainability as performance metric: The rise of green MLOps shows how efficiency and ethics now share a dashboard. Cleaner pipelines aren’t just better for the planet and for budgets and velocity.
- Leadership as iteration: No one had perfect foresight. What defined strong leadership was not bold prediction, but responsive adjustment. Less “visionary,” more “version control.”
Where does this leave us?
The most promising tech leaders of 2025 aren’t those chasing the spotlight. They’re the ones who act decisively, change course visibly, and build systems that get stronger when stress-tested. Leadership isn’t just a seat at the table anymore. It’s a workflow. A checklist. A changelog.
This isn’t the end of the AI era, the DEI era, or the platform wars. It’s the beginning of something more interesting: a leadership culture built from code, care, and consequence.
In brief
The leaders of 2025 aren’t necessarily the loudest or the most funded. They’re the most adaptive. Whether it’s redefining job descriptions in a coffee shop or building regulatory-ready software at scale, real leadership this year is about translating principles into processes. Not all bets will pay off. But the people and teams willing to try, iterate, and evolve in public, they’re the ones writing the next half of the year, and likely, the next chapter of tech.
