Derek Slager
Derek Slager is co-founder and co-CEO of Amperity, where he leads the company's AI-first transformation across both product and the way the company operates. He co-founded Amperity to give marketers and analysts customer data they could trust, and built the patented identity resolution and real-time profile architecture behind Amperity's trusted customer context. Earlier, he was on the founding team at Appature and held engineering leadership roles in large-scale distributed systems and security.
Articles by Derek Slager
Personalization is an Enterprise-Wide Accuracy Problem
For years, personalization was treated as a marketing optimization exercise. Refine the segments. Improve the creativity. Test the channel mix. That framing no longer holds. Today, personalization succeeds or fails based on whether the enterprise can recognize a customer accurately,…