Derek Slager

Derek Slager co-founded Amperity to create a tool that would give marketers and analysts access to accurate, consistent and comprehensive customer data. As CTO, he leads the company’s product, engineering, operations and information security teams to deliver on Amperity’s mission of helping people use data to serve customers. Prior to Amperity, Derek was on the founding team at Appature and held engineering leadership positions at various business and consumer-facing startups, focusing on large-scale distributed systems and security

Articles by Derek Slager

Personalization is an Enterprise-Wide Accuracy Problem

By Derek Slager | February 26, 2026

For years, personalization was treated as a marketing optimization exercise. Refine the segments. Improve the creativity. Test the channel mix. That framing no longer holds. Today, personalization succeeds or fails based on whether the enterprise can recognize a customer accurately,…