Galyna Pustova
Galyna Pustova leads Catomize by hidden hint, a Swiss-engineered product designed to optimise catalogue management and improve business conversion rates. She is a technology and GovTech expert with over 15 years of experience across enterprise, retail, and public-sector environments, specialising in strategic communications, digital transformation, and scaling complex technology systems.
Articles by Galyna Pustova
The Zero-Click Market is Here—and Most Retail Systems Aren’t Built for It
For more than a decade, e-commerce followed a familiar formula: prepare inventory, launch campaigns, win SEO, and guide users through a carefully designed journey to checkout. The assumption was straightforward—get a human to the site, and branding, UX, and persuasion…