Lara Fox

Lara is the Managing Director of Objective, a technology agency specialising in software development and data analytics. She holds an MBA from the University of Essex and serves on the South East Local Economic Partnership, the Success Essex Board, and as an Ambassador for IoD Essex.

Why Untapped Data is Holding Your Business Back

Why Untapped Data is Holding Your Business Back

By Lara Fox | November 26, 2025

In an era where technology underpins every competitive advantage, most organisations believe they are data-driven. Dashboards are in place, reports are generated regularly, KPIs are tracked, and metrics are discussed in boardrooms. Yet, scratch beneath the surface, and a different reality often emerges: a vast amount of organisational data remains idle and sitting in silos.…