Rajashree Goswami

Rajashree Goswami is a professional writer with extensive experience in the B2B SaaS industry. Over the years, she has honed her expertise in technical writing and research, blending precision with insightful analysis. With over a decade of hands-on experience, she brings knowledge of the SaaS ecosystem, including cloud infrastructure, cybersecurity, AI and ML integrations, and enterprise software. Her work is often enriched by in-depth interviews with technology leaders and subject matter experts.

Faulty Martech Stack Causing Businesses to Lose Customers

Faulty Martech Stack Causing Businesses to Lose Customers

By Rajashree Goswami | September 17, 2025

A new Intermedia Global (IMG) survey says 24% of senior marketers in mid-sized UK companies lost customers due to martech stack failures over the past year. Nearly all respondents (97%) reported technology-related issues affecting customers, while almost 93% cited problems with AI-powered tools. Karla Wentworth, IMG’s Chief Strategy Officer, warns that poorly implemented martech can…

Healthcare Data Privacy in the Age of AI

Healthcare Data Privacy in the Age of AI: Innovation with Guardrails

By Rajashree Goswami | September 14, 2025

Healthcare’s digital transformation has reached a turning point. Hospitals, insurers, and technology providers are harnessing AI to sharpen diagnoses, accelerate drug discovery, and deliver personalized care at scale. At the same time, the volume and sensitivity of patient data have created unprecedented privacy risks. The core challenge is clear: innovation in AI will succeed only…

Automated Health Systems 10 Health Care Apps Accelerating Innovation Responsibly

Automated Health Systems: 10 apps every healthcare leader should know

By Rajashree Goswami | September 13, 2025

Healthcare is under simultaneous pressure from rising costs, uneven access, and widening staff shortages. Automation is stepping in, not at the margins but at the core of delivery. From diagnostics to mental health support, AI-driven tools are now woven into how patients interact with providers and how providers manage care. This shift is not about…

autonomous weapons systems

Autonomous weapons systems and the AI arms race: What leaders must know

By Rajashree Goswami | September 12, 2025

The global technology landscape is shifting fast. Robotics and artificial intelligence (AI) are no longer experimental. They’re embedded in factories, supply chains, defense strategies, and increasingly, the battlefield. At the center of this transformation sit autonomous weapons systems (AWS). AWS are machines that can perceive, decide, and act with minimal or no human input. Their…

Walmart Health Retail Giant is Becoming Healthcare Gateways

Walmart Health: Is the Retail Giant Becoming Healthcare Gateway?

By Rajashree Goswami | September 10, 2025

Walmart Health is quietly becoming the foundation of a sweeping strategy that could alter how Americans receive everyday care. By fusing its nationwide footprint with digital platforms, pharmacy services, and telehealth tools, Walmart is blurring the line between shopping and health management. Nearly nine out of ten U.S. residents live within a short drive of…

Conversational AI in Healthcare

Why Conversational AI in Healthcare Is Becoming the New Front Door to Care

By Rajashree Goswami | September 4, 2025

Healthcare has long wrestled with the same problem: patients want faster access to care, but providers face limited staff, rising costs, and endless paperwork. The pandemic widened this gap, creating an urgent need for scalable, digital-first solutions. This is where conversational AI in healthcare is stepping in. Far beyond basic chatbots, these AI-powered assistants are…

Social Security Breach

Defending Social Security Breach in the Age of Digital Theft 

By Rajashree Goswami | August 26, 2025

A sweeping rise in social security breach signals a turning point in digital security, exposing vulnerabilities not only in personal identity but in the nation’s broader economic stability. For corporate leaders and policymakers alike, defending Social Security numbers in the age of AI-driven fraud has become the next urgent frontier.  This article examines the scope…

zero trust architecture

Zero Trust in a Connected World

By Rajashree Goswami | August 25, 2025

As billions of devices flood corporate networks, chief technology officers are discovering that only a zero trust architecture can realistically secure the Internet of Things.  The Internet of Things (IoT) is no longer an abstract concept; it is the bloodstream of modern enterprises. From factory floor sensors to connected medical devices and smart logistics, IoT’s…

Automation Fatigue

Beyond Efficiency: Why CTOs Must Confront Automation Fatigue

By Rajashree Goswami | August 21, 2025

Automation has become shorthand for progress, but behind the dashboards lies a quieter risk: automation fatigue. The age of automation was supposed to liberate us. Algorithms would handle the tedious, machines would take over the repetitive, and humans, finally unshackled from the grind, could devote their time to creativity, strategy, and innovation. That was the promise. …

Robotic Process Automation (RPA)

11 Tools for Robotic Process Automation (RPA) in the Enterprise Stack

By Rajashree Goswami | August 19, 2025

Robotic Process Automation (RPA) has traveled a long road from back-office experiments to becoming a defining layer of the enterprise technology stack. For chief technology officers and IT leaders navigating, RPA is no longer a question of “if” but “how far and how fast.”   In boardrooms across the globe, executives are under pressure to do…