Yoni Benshaul

Yoni Benshaul is the CEO and founder of Dreamhub: a tech company building AI-native tools to empower B2B SaaS teams. Previously, Yoni was CEO of CB4, a retail AI company that was acquired by Gap in 2021. With a strong track record of building and leading transformative ventures, Yoni combines entrepreneurial vision with deep expertise in AI, sales, technology and business strategy.

AI-native CRMs

AI-native CRMs: The New Nerve Center of Modern Sales

By Yoni Benshaul | October 29, 2025

For years, CRM platforms have been the most indispensable yet underperforming part of enterprise software. AI-native CRMs are redefining this paradigm. Companies pour enormous time and resources into building and maintaining their CRM stack. Yet despite this investment, traditional CRMs have primarily served as digital filing cabinets: repositories of data that provide limited value beyond visibility,…