Yoni Benshaul

Yoni Benshaul is the CEO and founder of Dreamhub: the AI-native CRM built for B2B SaaS companies. Previously, Yoni was CEO of CB4, a retail AI company that was acquired by Gap in 2021. With a strong track record of building and leading transformative ventures, Yoni combines entrepreneurial vision with deep expertise in AI, sales, technology and business strategy.

Articles by Yoni Benshaul

AI-native CRMs: The New Nerve Center of Modern Sales

By Yoni Benshaul | October 29, 2025

For years, CRM platforms have been the most indispensable yet underperforming part of enterprise software. AI-native CRMs are redefining this paradigm. Companies pour enormous time and resources into building and maintaining their CRM stack. Yet despite this investment, traditional CRMs have…