DEI rollback women leaders

DEI Rollback Leaves Women Leaders Facing New Career Barriers

“DEI rollback” is a term that now encapsulates a rising challenge across workplaces worldwide. As companies quietly retreat from their Diversity, Equity, and Inclusion promises, women leaders are finding themselves pushed two steps back. Fewer mentorships, reduced executive visibility, and growing career uncertainty are just the start. But while policy support wanes, resilience rises.

Women in leadership aren’t just reacting—they’re rewriting the rules for progress, power, and purpose in a post-DEI landscape.

Why the DEI rollback threatens women leaders’ career growth

Historically, women have benefited from affirmative action and DEI policies that aimed to create a more equitable and inclusive work environment.

These initiatives have helped address the gender gap in leadership positions and provided opportunities for women to advance in their careers.

However, with the rollback of DEI programs, women are now facing renewed pressure to prove their worth in the workplace – not because their contributions have changed, but because the narrative around who deserves a seat at the table is shifting.

In a survey of more than 400 women, 79 percent said they believe recent news about companies and the federal government removing DEI programs will negatively affect women’s opportunities, especially in leadership positions. 

As per the survey, women believe the rollbacks will influence pay equity and salary transparency (89 percent), protections against bias and harassment (84 percent) and leadership opportunities (83 percent).

In addition, 52 percent of women voiced concerns about job security or new job opportunities due to instability in the federal government, including DEI changes and funding cuts.

And so, amidst this chaos, most women are considering freelance or gig work for additional financial security. Whereas some are pursuing additional education or certifications as a backup plan to enhance their skills and expertise.

Why women hold back, and how to overcome it

Despite the overwhelming evidence of women’s incredible capabilities in the workplace, the ‘broken rung’ in leadership pipelines remains a persistent barrier.

However, rather than letting this moment pull women down, women must use it to push forward. Over the years, most women have earned their place, not because of any initiative, but because they are damn good at what they do.

While structural changes are critical, women can also be their own catalysts for change. Here are a few ways to accelerate action.

Don’t panic, prepare: Building resilience in a post-DEI workplace

A common obstacle seen among female leaders across all sectors is ‘self-doubt’. Even the most accomplished women battle it.

study by Harvard Business School found that men apply for jobs when they meet 60 percent of the qualifications, while women wait until they meet 100 percent target.

Studies show that talented women are more likely to shy away from applying for job opportunities, particularly more advanced, higher-paying positions, because they are concerned they aren’t qualified enough. Whereas, men don’t seem to worry as much about their skills matching the specific job requirements.

Ultimately, that means many businesses advertising for leadership positions wind up with applicant pools dominated by men, simply because women are more hesitant to apply. This scenario likely contributes to a gender gap in wages and positions that has persisted for decades.

Women should remember that – confidence isn’t something you wait to feel – as it risks you spending your entire life in a waiting room. Rather, it’s something you build by taking action despite fear. Often, the best opportunities come when you decide to take the leap forward, despite fear.  

Prepare for hiccups

Along your professional or leadership journey, you will encounter roadblocks and setbacks. The more prepared you are, the better you will handle challenges.

Moreover, don’t get lost in “what ifs.” Prepare for potential hiccups, and avoid dwelling on hypothetical situations, especially those that are negative or unproductive. Instead focus on the goal and take action rather than getting caught up in worrying about possibilities that may not even arise. In short, continue moving forward with a positive outlook.

Loud, clear, and credible: Personal branding for women leaders

A well-defined personality is one of the best ways to set yourself apart in a crowded competitive landscape.

When you build a personal brand, you are promoting yourself. You’re sharing your story, your knowledge, your expertise and your “why.” This kind of authenticity resonates, especially in a world where women are underrepresented in boardrooms and C-suites.

Moreover, share your successes. Give talks on panels. Refresh your LinkedIn profile. Rehearse your elevator pitch for yourself, not your company. Self-advocacy is one of the most important secrets for women leaders that is most commonly neglected.

In today’s world, people are drawn to real, relatable stories. Just show up as your authentic self, and the right people will connect with it.

Leading with empathy: A competitive edge in today’s workplace

Empathy, often associated with women, is not a soft skill — it’s a core leadership strength!

Experts claim that to be a successful leader, one must be more ‘person-focused’ – one who is able to work well with people from varying teams, departments, countries, cultures, and backgrounds.

Hence, as a woman leader, don’t shy away from your soft skills. Your innate style of leadership is an asset. Rather than dialing it back, double down on it. Lead with empathy as a strength.

Upskill, adapt, and lead with confidence

To effectively learn and grow as a woman leader, continuous learning, strategic networking, and seeking mentorship are crucial. 

Hence, participate in leadership development programs, workshops, and courses, and actively learn from your own experiences. Likewise, connect with other leaders, both men and women, to share knowledge, gain new perspectives, and expand your professional opportunities. 

Embrace a growth mindset and commit to continuous development and growth throughout your career.

Power quotes from women who rose through setbacks

When policies fall short, words can carry us forward. These quotes from women who’ve navigated setbacks with grit and clarity offer more than inspiration, they’re reminders of what it means to lead, adapt, and rise, even when the system pushes back.

Women belong in all places where decisions are being made.”

– Ruth Bader Ginsburg, Former Associate Justice of the U.S. Supreme Court

The phrase advocates for equal representation and inclusion of women in leadership and decision-making roles across all sectors. It emphasizes that women’s perspectives are crucial for effective and equitable outcomes in any area where policies or choices are being formulated. 

The quote implicitly calls for dismantling barriers and biases that have traditionally excluded women from powerful roles.

Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” 

Sara Blakely, founder of Spanx, philanthropist

This quote encourages women to embrace the unknown and use it as a catalyst for unique approaches. 

This can drive individuals to actively seek out new information and perspectives, constantly expanding their knowledge base and improving their ability to innovate. It can lead to groundbreaking discoveries and solutions that others might overlook.

There’s something so special about a woman who dominates in a man’s world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer.

–  Rihanna singer and entrepreneur

This quote is associated with a woman’s strength and determination to overcome obstacles and societal expectations, demonstrating her ability to navigate a world where she may not be initially welcomed or readily accepted. 

It acknowledges the need for grace, intelligence, and strength to handle the inherent difficulties and biases that women can encounter in these spaces. 

Furthermore, it emphasizes the combination of feminine attributes and assertive qualities needed to succeed in a competitive male-dominated environment. 

We need women at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women’s voices are heard and heeded, not overlooked and ignored.”   

Sheryl Sandberg, Founder of Lean In, Ex Chief Operating Officer at Meta

This quote from Sheryl Sandberg emphasizes the crucial need for women to be represented at all levels of an organization, especially in leadership roles, to drive positive change and ensure their perspectives are heard and valued. 

It highlights the idea that true progress requires not just having women present, but actively empowering them to shape decisions and influence outcomes. 

Studies show that companies with more diverse leadership teams are more innovative, make better decisions, and outperform their competitors. Conversely, underrepresentation of women can hinder innovation and limit decision-making depth.

There is no limit to what we, as women, can accomplish.”

Michelle Obama, former first lady of the United States

This statement suggests that women have boundless potential and can achieve remarkable feats in all areas of life. It encourages women to embrace their strength, pursue their dreams, and challenge limitations.

The quote is widely used to celebrate women’s achievements and advocate for women’s rights and empowerment. It emphasizes the importance of supporting and uplifting women to unlock their potential, benefiting individuals, families, communities, and societies.             

“An important attribute of success is to be yourself. Never hide what makes you, you.”

– Indra Nooyi, CEO, PepsiCo

This statement emphasizes the importance of authenticity for achieving success. It suggests that women should embrace their unique qualities rather than trying to conform to external expectations.

When individuals are comfortable being themselves, they are more likely to exude confidence, which can be a powerful asset in various aspects of life, including professional endeavours.

From rollback to rise: Turning DEI retreat into career acceleration

While the rollback of DEI initiatives is a setback, it does not signal the end of progress for women. By seeking out mentorship, prioritizing mental wellness, advocating for change, and investing in personal development, women can navigate the challenges and continue to thrive in their careers.

The road ahead may require extra determination, but women can overcome these obstacles with the right support systems and proactive strategies. Let’s remind everyone together that women’s contributions aren’t just valued, they are essential for shaping the future.

In brief:

DEI programs have been critical in creating more supportive and equitable environments for all in the workforce. However, with the recent rollback of many of these initiatives, the challenges for women leaders/ working professionals are intensifying.

This shift will likely make the women’s journey more rough, who already face unique obstacles in their careers. However, with the right mindset and upskilling, women can lead the path ahead towards success.

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Gizel Gomes

Gizel Gomes is a professional technical writer with a bachelor's degree in computer science. With a unique blend of technical acumen, industry insights, and writing prowess, she produces informative and engaging content for the B2B leadership tech domain.