The C-Suite Playbook for Product-Led Marketing on G2
In the crowded and fiercely competitive landscape of technology, software companies must harness every tool at their disposal to carve out a distinct place in the market. One of the most potent tools available to modern brands is product-led marketing, a strategy where the product itself serves as the primary vehicle for customer acquisition, retention,…
The Case for Prioritizing a Sustainable Data Center
The rising adoption of emerging technologies such as AI, IoT, ML, VR, and blockchain have led to an exponential rise in data generation, resulting in expanded data center footprints across the globe. It is estimated that by 2025 175+ zettabytes of data would be generated, stored, and processed. Data center features are becoming a major…
Benefits of Named Entity Recognition (NER) for C-Suite Executives
In data-driven business world, C-suite executives face an ever-growing influx of unstructured information: emails, news articles, social media feeds, and internal reports. The challenge is not just managing this volume of data but turning it into meaningful insights that drive swift, informed decision-making. Named Entity Recognition (NER), a sophisticated technique within Natural Language Processing (NLP),…
The Four Pillars of Microsoft’s Sustainability Mission
In an era when environmental concerns are at the forefront of global discussions, companies are increasingly recognizing the need to take responsibility for their actions against the planet. Microsoft, a technology giant, has emerged as a leader in this regard with its ambitious substantiality plan. Across all the work that Microsoft does, the team strives…
Asana Scaled to $750M in ARR: Product Lessons for IT Leaders
Asana, a company that has long been a leader in task management, has weathered the complexities of the SaaS downturn between 2022 and 2024. The Asana case study provides a compelling look at the challenges faced by businesses in the B2B SaaS space, and the contrasting opportunities for those targeting broader markets. With growth slowing…
In Conversation: A CEO’s Perspective on AI in Healthcare
AI in the Industry: This exclusive interview series explores real-world applications of AI in niche verticals to illustrate just how deeply the tendrils of digital transformation can go to redefine industries and work life. As the healthcare sector grapples with rising patient demands, administrative overload, and inefficiencies in delivering personalized care, AI has emerged as…
Codefinger on AWS: Lessons from Amazon’s Latest Ransomware Attack
The growing sophistication of ransomware threats targeting cloud services like Amazon Web Services (AWS) has reached a new, unsettling milestone with the emergence of the Codefinger ransomware campaign. This attack, which exploits AWS’s advanced encryption mechanisms, has raised alarms in the cybersecurity community, revealing that even the most advanced cloud platforms are not immune to…
How Walmart Uses A.I. to Make Shopping Better for its Millions of Customers
Walmart is one of the world’s largest retailers, serving millions of customers across thousands of stores globally. To oversee such a tremendous business, the retail giant has integrated Artificial Intelligence (AI) across its operations to streamline logistics, optimize processes, and improve customer experiences. As of 2025, Walmart operates over 11,000 stores worldwide, offering a wide range of products from…
How the TikTok Ban in the US Could Impact Global Tech
The recent developments surrounding the U.S. TikTok ban are much more than a debate over one social media app. The ripple effects of the decision could shape not only the future of social media but also broader trends in technology, geopolitics, and internet governance. The ultimate outcome, regardless of whether TikTok survives in its current…
Top Ethical Considerations For AI Projects
Artificial Intelligence (AI) is quickly changing many parts of our lives, from personalized movie recommendations to self-driving cars. According to Grandview Research, the global artificial intelligence market is projected to expand at a Compound Annual Growth Rate (CAGR) of 36.6 percent from 2024 to 2030. However, with this incredible progress comes a pressing need to address the…