Leadership strategies

Starbucks and the Digital Flywheel

Starbucks and the Digital Flywheel: Lessons in Data Analytics

By Gizel Gomes | November 6, 2024
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Ever since Starbucks was founded in Seattle in 1971, the coffee giant has been known for its club-like atmosphere and…

Gen Z Workforce with Transparency

Lead the Gen Z Workforce with Transparency, Flexibility, and Purpose

By Gizel Gomes | October 28, 2024

Gen Z has grown up entirely in the digital age. They don’t know the world without the internet; instead, their lives…

Achieving Dynamic Leadership

In Conversation: How Modern Leadership Thrives in Change

By Gizel Gomes | October 25, 2024
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Our In Conversation series highlights exclusive interviews with dynamic leaders who are shaping the future, sharing insights on innovation, resilience,…

Keys to Successful AI Projects

Keys to Successful AI Projects and Maximizing AI’s Potential

By Gizel Gomes | October 21, 2024
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Successful AI projects can radically boost efficiency, simplify operations, and improve customer experiences. AI has the power to transform your business,…

Tech and Non-Tech Staff in the Workforce

Bridging the Gap Between Tech and Non-Tech Staff in the Workforce

By Gizel Gomes | October 18, 2024

The business landscape is rapidly evolving, driven by the increasing adoption of new and innovative technologies. It is transforming the…

Adobe CEO Shantanu Narayen’s Blueprint for Success as a Tech Leader

Adobe CEO Shantanu Narayen’s Blueprint for Success as a Tech Leader

By Gizel Gomes | September 30, 2024
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Shantanu Narayen, the Chair and Chief Executive Officer (CEO) of Adobe, one of the largest and most diversified software companies…

pricing strategy is dynamic pricing

CTO’s Guide to Developing a Dynamic-Pricing Strategy

By Rajashree Goswami | September 19, 2024

In an era where consumer expectations are shaped by instant gratification and transparent pricing models, static pricing strategies no longer…

10 Leadership Books

10 Leadership Books to Enhance Strategic Vision

By Rajashree Goswami | September 13, 2024

In an era where business dynamics shift with unprecedented rapidity, the role of a C-suite executive extends far beyond traditional…

Hiring An All-Star Team Via the Steve Jobs Hiring Philosophy

Hiring An All-Star Team Via the Steve Jobs Hiring Philosophy

By Gizel Gomes | September 13, 2024

To put it lightly, Steve Jobs was an unconventional leader. His management style wasn’t drawn from a university textbook: he…

OODA Loop Business Model

How CTOs Can Benefit from the OODA Loop Business Model

By Gizel Gomes | September 11, 2024
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In the ever-evolving, fast-paced business landscape, the ability to make rapid and effective decisions is paramount. One such valuable tool…