How Roles are Shifting in 2025

Today, product managers are doing more than ever. As AI tools tighten development cycles and make it easier to spin up a quick prototype, many PMs find themselves scoping early designs and riffing on potential directions. This larger remit brings new demands: stronger collaboration, constant context-switching, and a sharper focus on the big picture.

Our new report explores these dynamics and what they mean for you.

You’ll learn:

• How AI is freeing PMs to focus on high-value, strategic work
• The increasing demand for design-centric work
• Why more PMs are prototyping early design directions